To view a Detailed Marketing Campaign Report, open the App Drawer 
then click View All > Reports > Marketing > Marketing Campaigns, then click the Campaign Name you want to view details for.
Detailed Marketing Campaign Report
The Detailed Marketing Campaign Report is a sub-report of the Marketing Campaigns Report. Every campaign has a dedicated Detailed Marketing Campaign Report that displays a list of recipients and their details.
Note: Email statuses and click tracking metrics may not update if the recipient is using ad-blocker, certain privacy-focused browsers, or a secure email agent. For example, an email may have a status of Unopened even if the recipient has opened it.
Business strategy insights: Why it’s valuable
The Detailed Marketing Campaign Report provides a clear, campaign-by-campaign breakdown of key metrics, such as open rates, click-throughs, bounces, unsubscribes, and delivery success, allowing you to assess the performance of each email in isolation. It’s a powerful tool for identifying what resonates with your audience and optimizing your messaging strategy.
With this level of insight, you can refine subject lines, adjust calls-to-action, and test new content approaches based on real data. Quickly spot high performers, flag underperforming campaigns, and make targeted improvements to boost engagement.
While privacy features may limit some engagement tracking, the report still offers valuable visibility into audience behavior, helping your team run more responsive, high-impact campaigns that drive results.
Summary cards in the Detailed Marketing Campaign Report
Campaign metrics
Summary cards | Description |
Total Recipients | The total number of clients emails in this campaign were sent to. |
Unopened | The number of emails in this campaign that were sent to recipients, but haven't yet been opened. |
Opened | The number of emails in this campaign that have been opened by recipients. |
Failed | The number of emails in this campaign that were sent to recipients, but failed to be delivered. |
In Queue | The number of emails in this campaign that are queued for delivery but haven’t been sent yet, often due to issues like poor internet connectivity or problems with the email server. |
Scheduled | The number of emails in this campaign that are scheduled to send on a specific date. |
Unsubscribes | The number of emails in this campaign that resulted in a recipient clicking to unsubscribe from your marketing emails. |
Click tracking metrics
Summary cards | Description |
Total Clicks | The total number of clicks on links in emails in this campaign, including multiple clicks by one client. |
Unique Clicks | The number of clicks on links in emails in this campaign by individual recipients. |
Open Rate | The percentage of recipients who opened any of the emails in this campaign. This is calculated by dividing the number of opened emails by the total number of recipients. |
Click Rate | The percentage of recipients who clicked at least one link in any of the emails in this campaign. This is calculated by dividing the total number of clicks by the number of recipients. |
Click-To-Open Rate (CTOR) | The percentage of recipients who opened any of the emails in this campaign and clicked at least one link in it. This is calculated by dividing the total number of unique clicks by the number of opened emails. |
Headings in the Detailed Marketing Campaign Report
Detailed Marketing Campaign Reports have two sets of headings. Click the Audience or Click tracking tab above the list to switch between them.
Audience headings in the Detailed Marketing Campaign Report
Heading | Description |
Client Name | Displays the client's name and profile image, along with icons that reveal additional details when hovered over with your mouse. Click the client’s name to open their client profile. |
Status | Indicates the status of the email sent to the client. Statuses include:
|
Clicks | The number of clicks the client made on links in the campaign email. |
Action | Allows you to View the campaign email sent to the client. |
Click tracking headings in the Detailed Marketing Campaign Report
Heading | Description |
Link URL | The URL for the link in the campaign email. |
Unique Clicks | The number of individual recipients who clicked this link. |
Total Clicks | The total number of clicks on this link, including multiple clicks by one client. |
Click Rate | The percentage of recipients who clicked this link. This is calculated by dividing the total number of clicks by the number of recipients. |