To view the Marketing Campaigns Report, click the App Drawer button then click View All > Reports > Marketing > Marketing Campaigns.
The Marketing Campaigns Report is a marketing report that displays the status of all automated marketing campaign emails sent to clients during the selected date range. The summary cards at the top of the page provide an overview of the key information in the report.
Note: An email status may not update if the recipient is using ad-blocker plug-ins or a secure email agent. For example, an email may have a status of Unopened even if the recipient has opened it.
Summary cards in the Marketing Campaigns Report
Summary cards | Description |
Unopened | The total number of emails sent in a campaign that were not opened during the selected date range. |
Opened | The total number of emails sent in a campaign that were opened during the selected date range. |
Failed | The total number of emails sent but not delivered during the selected date range. |
Scheduled | The total number of emails scheduled to be sent during the selected date range. |
Total recipients | The total number of clients that campaigns have reached during the selected date range. |
Headings in the Marketing Campaigns Report
Click the number under the Unopened, Opened, Failed, and Total Recipients columns to view a list of the affected clients.
Heading | Description |
Campaign Name | The name of the automated marketing campaign. Clicking on the name of a campaign will open a list of clients that the campaign will be sent to. On this page, you can also remove recipients from the report. |
Sent By | The staff member who sent the campaign. If the campaign was sent by the system, this column will indicate that the campaign was Automated. |
Created Date | The date that the automated marketing campaign was created. |
Status | Indicates if the campaign is Sent or Scheduled. |
Send Date | The date and time that the campaign was sent or will be sent. |
Client Groups | The client groups targeted by the campaign. |
Total Recipients | The total number of clients that the campaign has reached during the selected date range. |
Opened | The number of notifications for this campaign opened by clients during the selected date range. |
Unopened | The number of notifications for this campaign that were sent to clients but not opened during the selected date range. |
Failed | The number of notifications for this campaign that were sent but failed to reach the client during the selected date range. To learn more about the reasons an email can fail, see Email History Report. |
Scheduled | The number of scheduled notifications for this campaign. |
Actions | Allows you to View, Edit, or Delete the campaign.
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