To view the Marketing Campaigns Report, click the App Drawer button then click View All > Reports > Marketing > Marketing Campaigns.

Marketing Campaigns Report

The Marketing Campaigns Report is a marketing report that displays the status and link tracking information for all automated marketing campaign emails sent to clients during the selected date range.

Note: Email statuses and click tracking metrics may not update if the recipient is using ad-blocker, certain privacy-focused browsers, or a secure email agent. For example, an email may have a status of Unopened even if the recipient has opened it.

Business Strategy Insights: Why It’s Valuable

The Marketing Campaigns Report helps you turn email engagement data into actionable marketing strategy. By surfacing key metrics—such as open rates, click-throughs, unsubscribes, and delivery status—it provides a clear view into how your automated campaigns are performing across different client segments. This visibility enables you to refine messaging, improve targeting, and optimize send times based on what drives real engagement.

Beyond surface-level stats, the report highlights trends that guide smarter decisions—like identifying which campaigns resonate most, which audiences are most responsive, and where deliverability issues may be impacting results. While privacy tools may limit some tracking, this report remains a critical pulse check on your email marketing effectiveness and a powerful tool for maximizing ROI across client communications.

Summary cards in the Marketing Campaigns Report

The Marketing Campaigns Report displays the following click tracking metrics based on the selected date range.

Campaign Metrics

Summary cards	Description
Total Campaigns	The number of campaigns created.
Scheduled Campaigns	The number of campaigns scheduled to send.
Sent Campaigns	The number of campaigns sent.

Click tracking metrics

Summary cards	Description
Total Clicks	The total number of clicks on links in your campaign emails, including multiple clicks by one client.
Open Rate	The percentage of recipients who opened any of your campaign emails. This is calculated by dividing the number of opened emails by the total number of recipients.
Click Rate	The percentage of recipients who clicked at least one link in any of your campaign emails. This is calculated by dividing the total number of clicks by the number of recipients.
Click-To-Open Rate (CTOR)	The percentage of recipients who opened any of your campaign emails and clicked at least one link in it. This is calculated by dividing the total number of unique clicks by the number of opened emails.

Headings in the Marketing Campaigns Report

Click the number under the Unopened, Opened, Failed, and Total Recipients columns to view a list of the affected clients.

Heading	Description
Created Date	The date that the automated marketing campaign was created.
Send Date	The date and time that the campaign was sent or will be sent.
Campaign Name	The name of the automated marketing campaign. Clicking on the name of a campaign will open a list of clients that the campaign will be sent to. On this page, you can also remove recipients from the report.
Sent By	The staff member who sent the campaign. If the campaign was sent by the system, this column will indicate that the campaign was Automated.
Status	Indicates if the campaign is Sent or Scheduled.
Client Groups	The client groups targeted by the campaign.
Audience	The total number of clients that the campaign has reached during the selected date range.
Opened	The number of notifications for this campaign opened by clients during the selected date range.
Unopened	The number of notifications for this campaign that were sent to clients but not opened during the selected date range.
Failed	The number of notifications for this campaign that were sent but failed to reach the client during the selected date range. To learn more about the reasons an email can fail, see Email History Report.
Scheduled	The number of scheduled notifications for this campaign.
Unsubscribes	The number of recipients of the campaign who unsubscribed from your marketing campaigns.
Open Rate	The percentage of recipients who opened the campaign emails. This is calculated by dividing the number of recipients by the number of opened emails.
Click Rate	The percentage of recipients who clicked at least one link in the campaign emails. This is calculated by dividing the number of clicks by the number of recipients.
Click-To-Open Rate (CTOR)	The percentage of recipients who opened the email clicked at least one link in the campaign emails. This is calculated by dividing the number of unique clicks by the number of opened emails.
Total Clicks	The total number of clicks on links in the campaign emails, including multiple clicks by one client.
Unique Clicks	The number of recipients who clicked at least one link in the campaign emails.
Actions	Allows you to View, Edit, or Delete the campaign. Campaigns with the Sent status will only have the View option available and can’t be edited or deleted. The View option will show you an overview of the campaign’s settings. The settings can’t be changed until you click the Edit campaign button at the top of the page. Campaigns that have been sent can’t be edited at all. The Edit option will show you an overview of a scheduled campaign’s settings that you can interact with and modify. For more information, see Creating or modifying a custom template. The Delete option will let you delete the campaign if it’s still scheduled and hasn’t already been sent to clients. The text field in the popup will allow you to provide a reason for the deletion. The reason you provide will be reflected in the edit log entry for the campaign deletion.